4 Easiest Ways to Beat Your Competitors on Online Sale.

Competition is a part of business. You have to accept this to survive in today's marketplace.
If you are an online business owner then you always should remember that your competitors are more skilful and faster than you. They are always using better methods than you.
So, you have to think of a better selling strategy to beat your competitors.

Customers are always comparing your products/services with your competitors. If they found something better on your competitors site then, they will never take any time to leave you. So, you have to be careful in making a better business strategy than your competitors. 

Let's find out how to find your competitions and how to beat them;

How to find: You can simply do a Google search to find out your competitors. The process is- 

1. Type your business keyword on Google search and see the results.
2. Type your product name on the search bar and see the results.

How to beat: Here the four important factors to beat a competitor.

1. Compare your site designing: First impression is very important to make a positive sense in customers mind. So, you need a well decorated website first. Go to your competitors site and find out what they have made better than you. It's not necessary to copy their design but, you should make a better fascinating design. 

A better design will help you to make stay your customers more time on your site. And this might can increase your conversion rate.

2. Make your site more user friendly: As, there are so many options to buy a product online so, a shopper will never wast their time with a less user friendly site. If you make your customer happy by offering some stunning features, they will write positive reviews. And, positive reviews will improve your value. 

So, make you online store more user friendly than your competitors to make your users happy.

Here are some points which will make your online store more user friendly-

• Allow first and easy purchases.
• Link the most fascinating product from all categories in your home page.
• Also display the highest selling products in your home page.
• Put a comparing option with other brands.
• Don't try to make huge profit at once. Keep your products price low as much as possible. Compare with your competitor's price.
• Try to accept all type of payment system.
• Give better customer support to your customers.
• Accept call and order service.
• Give fast and secure delivery.
• No hidden cost. 
• Let your customers to track their orders online.

3. Quality of products: Maintain your product quality to gain the trust of customer on your site. Make your collection better than your competitions. Here's one thing you should remember that- you should choose your products depending on your customer categories OR you need to target the exact group of customer depending on your products. 

For instance- If you want to sell your products in India then, you should choose average cost products as most of the Indians belongs to the middle class family. On the other hand, if you have some high cost and branded products like Puma then, you should target USA & UK.

4. Simple and honest return policy: You can find a lot of complains on this issue on the internet. So, please be honest on your return policy to put a smile on your customer's face and also to increase positive reviews.

Note: Investment on promotion is also important to increase your online sale. There are many ways to promote your online store like - AdWords, TV ads, Newspaper, etc. Today TV ads is playing very important role to gain popularity over customers. 

If you don't have much capital for a TV advertisement then you can go for Radio advertisement. It's much cheaper than TV advertisement but it works well.