A few days ago, Adsense has introduced new mobile anchor ads with a group of publishers. It is a brand new ad displaying feature from Adsense for small screens (mobile phones).
Smartphone users will see a 350x50 banner ad on the bottom of their screen while they are on a website with Adsense. The ad will not change its position with page scrolling. That means, Smartphone users will be more attracted to the Google Ads.
This is a very smart move by Adsense because-
we've already seen this type of ads in "Chitika" (another successful advertising company). "Chitika mobile ads" is also showing 350x50 stable banner ad on the bottom of the Smartphone screen. And it has already received millions of positive responses from its publishers although it display search targeted ads.
Now, Adsense will display contextual, search targeted and interest based ads on there. So, it'll definitely help publishers to earn more from mobile platforms.
Need more about Adsense-
Smartphone users will see a 350x50 banner ad on the bottom of their screen while they are on a website with Adsense. The ad will not change its position with page scrolling. That means, Smartphone users will be more attracted to the Google Ads.
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| Adsense Anchor ad format |
This is a very smart move by Adsense because-
we've already seen this type of ads in "Chitika" (another successful advertising company). "Chitika mobile ads" is also showing 350x50 stable banner ad on the bottom of the Smartphone screen. And it has already received millions of positive responses from its publishers although it display search targeted ads.
 |
| Chitika Mobile Ads |
Now, Adsense will display contextual, search targeted and interest based ads on there. So, it'll definitely help publishers to earn more from mobile platforms.
Need more about Adsense-
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