Best Place To Advertise Your Business Online; Google, Microsoft and Facebook

You need to advertise your business because, it should appear in front of its right people. Today most of the marketers are using the online advertising platforms to reach worldwide customers as it's faster and cheaper than offline promotion. Here another advantage of online promotion is- you can track your advertising returns which is not available for offline promotion.

Here in the internet, you will have many options to advertise your business or products considering your targeted customers and budget. But you need to use only the most perfect advertising network which is perfectly comply all the requirements of your business and its type. 

Google, Bing and Facebook advertising

1. Google AdWords: Google AdWords is the leading online advertising solution which has created by the Google. Google AdWords was launched on October 23,2000 with some little advertising tools. But, today the AdWord have many extraordinary ad managing tools that can help advertisers to manage their ads and get plenty of online customers.

Products and services: Google AdWords now offering four major services.

1. Search ads: Your ads will be appeared on Google search results by depending on your targeted keywords and location.
2. Display ads: Your ads will be displayed on Google networks and partners website by depending on your targeted location and devices.
3. Mobile ads: Your ads will be displayed on search results and partners website on mobile devices. 
4. Video and YouTube ads: Your ads will be displayed on YouTube channels. 

 Facilities at a glance:

1. Remarkably fast and secure.
2. You can narrow your target by using some great AdWord features like- Campaign type, Devices, Location, language, etc.
3. Estimate your traffic and cost by using Traffic Estimator.
4. Simple bidding options. 
5. Low daily budget.
6. You can choose your own campaign depending on your business type.
7. Free telephone support is available.

AdWords Express: Google AdWrods Express is a local advertising campaign. It is quite different from Google AdWords. Here is no need to have a website to put your ads on Google search engine, Google Map etc.

Your ads will be shown as local listing on Google search engine. This is very useful for small shops, Public Hospitals, local businesses, etc.

Customer reviews:

Many big company and organization recommend AdWords to advertise online..

You can read AdWords success story here. 

2. Microsoft Advertising: Microsoft advertising, also known as Bing ads. The chapter of the Microsoft ads has begun since 2006. After archiving many success Microsoft adCenter was renamed as Bing ads on September 10,2012. Today Bing ads work for both Bing and Yahoo network.

Products and services:Microsoft advertising center is offering three high quality advertising products for its advertisers.

1. Search Advertising: As Bing and Yahoo are working together so, here your ads will be displayed on both Bing and Yahoo search networks including search engines (depending on targeted keywords, region,etc.). It is a pay per click advertising system. According to Microsoft- they have 499 million unique searchers and 96 million of whom do not search on Google.
2. Display Advertising: Your ads will be displayed on Microsoft display network including- Windows 8 apps, Skype, MSN, Xbox and others Microsoft devices.
3. Atlas: Atlas is also a part of Microsoft Advertising center but, today Facebook has acquired this service.  

Facilities at a glance:

1. Microsoft display advertising network will help you to brand your business.
2. Microsoft multi-screen advertising is the perfect place for big marketers and agencies. Because, your ads will be displayed over the high quality Microsoft display network like- MSN, Windows 8, Windows Phone, etc.
3. People will be more engaged on your brand over windows apps.
4. You will cover both Yahoo and Bing search engines using Microsoft search ads.
5. A majority of US traffic is using Bing search engine to search their online queries. So, it is impossible to target the all US traffic without using the Bing ads. 
6. Easy targeting and customizing options for all types of ads.
7. Highly secure and affordable for all businesses.

Customer reviews:

You can read about Microsoft advertising and customer reviews on Advertising Community Blog. 

3. Facebook Advertising: Facebook is the most popular social media of the world. Here is no doubt that, today almost every internet user using this social giant every day. This popularity has made Facebook as an advertising machine. All size of businesses and marketers are using Facebook advertising to increase their business volume.


Facebook offering two ways advertising opportunity-

1. By creating Facebook page
2. Directly with your landing page.

By Facebook page:

If you want people to follow your business on Facebook, then this is the perfect choice for you.

Create a Facebook page of your business and then promote it over Facebook using Facebook advertising system. You can target your audiences or customers by their hobby, location, interest, age, gender, etc.

Here one thing should be mentioned that- You can promote your Facebook page for purpose

• Getting more likes. (To increase your business fans)
• Promoting posts. (To increase fans+promoting a particular section of your page)

Directly by landing page:

You can advertise your business on Facebook using your business landing page URL directly.

Here your ads will be displayed in front of your targeted audience on Facebook.

Facilities at a glance:

1. Facebook has the power of huge people.
2. You can target your perfect group of audiences.
3. You can make huge fans of your business. On time fans life time promotion.
4. Your business can get a social identity here.
5. Facebook advertising is very effective and cheap.

Customer reviews:

You can read Customers success stories here.

Now, choose your best platform considering your requirements and business type.

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