Google AdSense is the best advertising program for monetizing websites. Per click cost is much higher in AdSense comparing any other advertising program in the world. But, it is the fact that every one may not get the highest per click cost in AdSence .
Google AdSense program is directly related to Google AdWords. Adsense ads are coming form AdWords. Highest per click of Adsense is depends on highest CPC bidding in AdWord for a particular keyword or group of keywords. But, a publisher will get the highest cost when a traffic comes form search engine to their website and click AdSence. Other wise per click cost will be much lower.
Let's, an advertiser has bid highest CPC $6 for a keyword ''House rent''. Now, if a visitor came to a webpage from search engine where Adsense displaying howse related ads, then the website owner will get the highest clicking price of $4.08 for each clicks ( Google pay 68% of AdWords spending cost to their AdSense publishers ).
#How does Google set maximum and minimum cost of per click?
Around 70% of Google's income is coming form AdWords. So Google take care very much to their AdWords customers. And for that Google is checking all history behind every click very seriously.
#Here some points.
Note: Not only AdSense, all contextual advertising campaigns are following almost same rule.If you want to get highest cost then certainly you have to obey some rule.
Google AdSense program is directly related to Google AdWords. Adsense ads are coming form AdWords. Highest per click of Adsense is depends on highest CPC bidding in AdWord for a particular keyword or group of keywords. But, a publisher will get the highest cost when a traffic comes form search engine to their website and click AdSence. Other wise per click cost will be much lower.
Let's, an advertiser has bid highest CPC $6 for a keyword ''House rent''. Now, if a visitor came to a webpage from search engine where Adsense displaying howse related ads, then the website owner will get the highest clicking price of $4.08 for each clicks ( Google pay 68% of AdWords spending cost to their AdSense publishers ).
#How does Google set maximum and minimum cost of per click?
Around 70% of Google's income is coming form AdWords. So Google take care very much to their AdWords customers. And for that Google is checking all history behind every click very seriously.
#Here some points.
- Traffic: It is most important subject which Google is checking behind every click. If your traffic comes form search engine, then you will get better click rate. Other wise per click rate will much less
- Keyword: If your web content is fully related to searching keyword, then you will get better rate for every click (for contextual ads). Because AdSense is a keyword related advertising program.
- Quality of content: If your website have unique valuable content that describe so much about targeted keywords, then it is better chance to get best price for every click.For more about quality content go here.
- Smart pricing: In this part Google teams are analyzing every click data. If they found that the clicks come form your website are not really converting into a valuable business results. Then they will reduce AdWords max CPC bid for your site. And so obvious you will get less amount for every single click receive in your website.
- Don't generate traffic form low quality network like traffic generating program, traffic exchange program, etc. Always try to send traffic to your website form search engine.
- Write keyword based content to attract visitors form search engine.
- Always try to write unique quality contents.
- Describe your keywords as much as possible in your content. If you can write a beautiful informative article about "House rent", then it is so much possible for a visitor to click the AdSense to find a House for live.
- Write for people, do for people. It would be the best policy.
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